Cookie Policy

Cookies are small text files placed on your device by websites you visit. This page explains what this site stores on your device and why.

Your choice

Optional analytics cookies only run after you accept. Forms on this site work either way. You can change your mind here:

Analytics cookies (optional)

If you accept, we load Google Analytics 4 (measurement ID G-M4142R2LHB) so we can see which pages are read, where visits come from, and roughly which devices and countries they use. We do not use it for advertising, and we do not run Meta Pixel or similar ad tools.

Google LLC (United States) sets these cookies on our behalf. Typical names and lifetimes:

• _ga — distinguish visitors. About 2 years.
• _ga_M4142R2LHB — keep session state for this property. About 2 years.

Google may also use localStorage or similar browser storage for the same purpose. IP addresses are processed by Google as part of the service; Google documents GA4 as not logging IP addresses. Data may be processed in the United States under Google's data processing terms.

Legal basis: your consent (UK GDPR Article 6(1)(a) and UK PECR). We do not set these cookies unless you click Accept.

Browser storage we use without tracking

We store your analytics choice in your browser's localStorage so we remember it on later visits:

• Key: hc-analytics-consent
• Values: accepted or rejected
• Purpose: remember your choice and only load Google Analytics if you accepted
• Duration: until you clear site data or change your choice on this page
• Personal data: none — only the choice itself

This flag is strictly necessary to honour your choice, so it does not need a separate consent under UK PECR.

Forms and other cookies

Sign-up and contact forms work without cookies. Your browser may still remember form fields using its own autofill settings — that is controlled by your browser, not by us.

We have no third-party embeds (such as social widgets or video players) that would set their own cookies at present.

Strictly necessary cookies

If we ever add features that require session handling (e.g. a logged-in newsletter preference centre), we will use strictly necessary cookies for that functionality and list them here. Those would not require consent under UK PECR.

Managing cookies and site data

Use the buttons above, or clear localStorage and cookies in your browser settings. Clearing site data will ask you again on your next visit. Refusing analytics does not affect waitlist, newsletter, or contact forms. See your browser's help pages for instructions.

Contact

Questions? contact@herdingchickens.com.